DMI

The context

DMI — Digital Management needed both a modern eCommerce platform and internal tools so its sales team could operate more efficiently: creating orders from the field and managing users and sales territories without relying on manual processes.

My role

Product design for three connected pieces: the customer-facing eCommerce platform, and two internal apps (Android and iOS) for the sales team — one for sales order creation, another for user and territory management.

One system, two audiences

The challenge was designing coherence between a public shopping experience and internal tools used daily by a sales team on the move — each with its own priorities around speed, clarity, and context of use.

The outcome

A customer-ready eCommerce platform, and a sales team with its own tools to create orders and manage its territory without friction, instead of relying on manual processes or spreadsheets.